If you enjoy creating videos for TikTok, YouTube, Facebook, Instagram or other social-media platforms, there is an interesting opportunity you may want to explore.
The Government of Punjab’s Environment Protection & Climate Change Department (EP&CCD) has launched the Im4Climate initiative to encourage citizens to create useful digital content about climate change, smog, pollution and environmental protection.
The program uses Green Coins, with each Green Coin valued at PKR 10,000, subject to eligibility, verification and applicable tax rules.
So, can you really earn Rs. 10,000 by making an environmental video? Let’s look at how the program works and what creators need to know.
What Is the Punjab Im4Climate Program?
Im4Climate is a citizen-focused digital awareness initiative of the Environment Protection & Climate Change Department, Government of Punjab.
The purpose of the initiative is to encourage people to create social-media content that promotes:
- Cleaner air
- Environmental protection
- Climate awareness
- Smog reduction
- Responsible environmental behavior
- Sustainable lifestyles
Creators can publish content on platforms such as:
- YouTube
- TikTok
- Snapchat
- X
The idea is simple: create original and useful environmental content, publish it publicly, and meet the program’s requirements for potential Green Coin rewards.
How Can You Earn Rs. 10,000?
The reward is connected to Green Coins rather than simply uploading any video.
According to the Im4Climate information provided, one Green Coin is worth PKR 10,000. However, receiving a Green Coin is subject to the program’s eligibility requirements, verification process, content rules and applicable tax deductions.
The current program information states that eligible individual users can receive up to 2 Green Coins, worth PKR 20,000 per qualifying content, after achieving the required milestone.
This means you should not assume that every uploaded video automatically earns Rs. 10,000. Your content needs to meet the applicable conditions and reach the required milestone before it can be considered for a reward.
Who Can Participate?
According to the program’s FAQ, Im4Climate is intended for citizens of Punjab or people holding a Punjab domicile.
Therefore, simply being a resident of another part of Pakistan does not necessarily make you eligible.
Before creating content specifically for the program, check the latest eligibility requirements on the official Im4Climate platform.
What Kind of Videos Should You Make?
Your content should be original and primarily focused on environmental or climate-related awareness.
Here are some ideas you could turn into short videos.
1. Make a Smog Awareness Video
Explain what causes smog and how everyday activities can contribute to air pollution.
For example, you could discuss vehicle emissions, burning waste and other sources of air pollution, followed by practical tips for reducing pollution.
2. Talk About Plastic Reduction
Create a simple demonstration showing alternatives to unnecessary single-use plastic.
A before-and-after format can work particularly well for short-form content.
3. Explain Climate Change
Climate change can sound complicated, so try explaining one concept in simple language.
You could discuss rising temperatures, extreme weather, water conservation or how everyday choices affect the environment.
4. Promote Clean-Air Habits
Show viewers practical actions that can contribute to cleaner air.
For example, your video could focus on avoiding waste burning, maintaining vehicles properly or encouraging cleaner transportation choices.
5. Share Green Lifestyle Tips
You can also create practical videos about:
- Recycling
- Reducing household waste
- Planting trees
- Saving water
- Conserving electricity
- Reusing everyday items
The key is to make the content genuinely useful rather than simply adding a few seconds of environmental messaging to an unrelated video.
Important Video Requirements
For an individual user, the minimum video duration is 30 seconds, according to the information provided.
Your video should also:
- Be your own original work
- Be publicly available
- Focus primarily on environmental or climate awareness
- Follow the program’s content requirements
- Use the required relevant hashtags
- Avoid prohibited or inappropriate content
The suggested hashtags include:
#Im4Climate #MaryamNawaz4Climate #GreenCoin #Smogfreepunjab #CleanGreenPunjab
Creators should also avoid misinformation, hate speech, offensive content and political, religious or ethnic controversy.
How to Make a Video That Gets Attention
Meeting the rules is important, but making a useful video that people actually want to watch is equally important.
Start With a Strong Hook
The first few seconds can determine whether someone keeps watching.
For example:
“Did you know your everyday habits can help reduce smog in Punjab?”
You could then immediately explain one practical action viewers can take.
Keep Your Message Simple
Don’t overload a short video with too much information.
Choose one topic, explain it clearly and give viewers a practical takeaway.
Use Original Content
Avoid copying another creator’s script, footage or video.
Instead, use your own voice, footage, presentation style and ideas.
Originality is important because the program’s requirements specifically call for original content.
Don’t Buy Fake Views
Trying to artificially increase your views can put your submission at risk.
Don’t rely on bots, fake engagement or other unfair methods of generating views. Focus on creating content that attracts genuine viewers.
How Many Videos Can You Submit?
According to the FAQ information provided, an individual influencer or registered entity may publish a maximum of five videos per month.
The program also has conditions relating to submissions and claims, and these requirements can change.
For that reason, creators should check the latest official terms before submitting multiple videos.
Where Can You Register?
The registration and submission process is handled through the official Im4Climate platform.
The program information provided includes options to register as an Individual or Entity.
Creators should always verify the current registration status, eligibility requirements and submission rules before participating.
Is Rs. 10,000 Guaranteed?
No.
This is probably the most important point to understand.
Making a video and uploading it to TikTok, YouTube, Facebook or another platform does not automatically guarantee a Rs. 10,000 payment.
The content must satisfy the program’s requirements, achieve the applicable milestone and go through the relevant evaluation or verification process.
Applicable taxes may also affect the final amount received.
Think of the Green Coin as a potential reward for qualifying content, rather than a guaranteed payment simply for uploading a video.
Final Thoughts
The Punjab Government’s Im4Climate initiative could be an interesting opportunity for eligible Punjab residents who already enjoy creating social-media content.
Instead of making a video purely to chase a reward, focus on creating something that people will genuinely find useful.
A short, original video explaining how to reduce smog, cut plastic waste, conserve water or adopt a greener lifestyle could educate viewers while potentially qualifying for the program’s Green Coin system.
Most importantly, check the latest official Im4Climate rules before submitting your content. Eligibility requirements, milestones, submission limits and other conditions may change.
If you meet the requirements, have a good content idea and enjoy making videos, this could be a worthwhile way to combine content creation with environmental awareness.
Important: The reward figures and requirements mentioned above are based on the program information supplied for this article. Always verify the latest official terms, eligibility criteria, tax rules and submission requirements before relying on any payment claim.
